For the sixth consecutive year, the toughest athletes and rankest bucking bulls of the PBR (Professional Bull Riders) will return to Sioux Falls April 3-5 as the SMG-managed Denny Sanford PREMIER Center hosts the Unleash The Beast First PREMIER Bank PREMIER Bankcard Invitational. A robust crop of “young guns” battling determined PBR veteran riders for important world points will all confront the world’s most powerful bucking bulls in an action-packed event filled with thrilling 8-second rides and dirt-flinging wrecks. Tickets for this three-day event go on sale Monday, August 26 at 10 a.m. and can be purchased at the KELOLAND Box Office, and Ticket prices start at $12. In front of a capacity crowd in April of 2019, South Dakota fans saw Rookie of the Year contender Mason Taylor ride his way to his very first PBR Unleash The Beast win after being the only cowboy to ride all four of his bovine opponents throughout the weekend. Taylor will look to defend his Sioux Falls win for a second year against some of the sport’s top athletes. Fan favorites including 2018 World Champion Kaique Pacheco, 2017 World Champion Jess Lockwood, 2016 World Champion Cooper Davis, 2017 Rookie of the Year Jose Vitor Leme, and many more will look for the win in South Dakota to secure their place in the world standings for the 2020 season. The bull riding action will begin at 7:45 p.m. on Friday, April 3, 6:45 p.m. on Saturday, April 4 and 1:45 p.m. on Sunday, April 5.