Six New Sponsor Partners for the Denny Sanford PREMIER Center Announced

9/11/2014

The City of Sioux Falls and SMG have reached agreements with six additional companies to be official marketing partners of the new Denny Sanford PREMIER Center.

Cimarron Label will become an official marketing partner in labeling solutions category. The agreement includes a significant presence of their brand in the form of permanent signage in the main concourse and LED signage on the ribbon board in the seating bowl. The sponsorship agreement is for ten years and has a total package value of $146,415.

McDonald’s of Sioux Falls will become an official marketing partner in the quick service restaurant—burgers category. The agreement includes their brand’s presence in the form of dominant and diverse LED signage in the seating bowl. The sponsorship agreement is for seven years and has a total package value of $112,375.

Midwest Cash Systems will become the exclusive marketing partner in the ATM category and will provide three ATMs in the complex. The sponsorship agreement is for three years and has a total package value of $52,650.

The Sertoma Butterfly House & Marine Cove will become an official marketing partner in the attractions category and the exclusive provider of the “Sky & Fin Family Zone” at the Denny Sanford PREMIER Center. Naming rights of the landmark are pending City Council approval. The agreement also includes their brand’s presence in the form of LED signage on the ribbon board in the seating bowl and concourse television advertising. The sponsorship agreement is for five years and has a total package value of $45,000.

SUBWAY® will become an official marketing partner in the quick service restaurant—sandwich category. The agreement makes SUBWAY® the official sub sandwich of the Denny Sanford PREMIER Center. The agreement also includes significant exposure of their brand on the center-hung scoreboard, ribbon board, and concourse televisions. The sponsorship agreement is for two years and has a total package value of $26,835.

The American Legion Department of South Dakota will become an official marketing partner in the veteran’s organization category. The agreement includes their brand’s presence in the form of permanent signage in the main concourse. The sponsorship agreement is for five years and has a total package value of $13,125.
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Sponsorships at the Denny Sanford PREMIER Center, Convention Center, and Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities. This announcement brings a total of 25 sponsors in three categories to be announced:

Title Sponsors
First PREMIER Bank/PREMIER Bankcard
Sanford Health

Signature Partners
Beal Distributing, Inc.
Carsforsale.com
Dakota Beverage Company, Inc.
The Gas Stop Holiday
KELOLAND Television
Midcontinent Communications
PepsiCo Foodservice

Marketing Partners
American Legion Department of South Dakota
Avera McKennan Hospital & University Health Center
Cimarron Label
Graham Tire
Johnson, Heidepriem & Abdallah, L.L.P.
Lewis Drug
McDonald’s of Sioux Falls
McNally’s Irish Pub
Midwest Cash Systems
Novak Sanitary Service
Papa John’s Pizza
POET
Sertoma Butterfly House & Marine Cove
SUBWAY®
Waterbury Heating & Cooling, Inc., and Coleman® Heating and Air Conditioning
Wellmark Blue Cross and Blue Shield

For more information regarding sponsorship opportunities, please contact Rick Huffman, Director of Sales and Public Relations at the Denny Sanford PREMIER Center, at 605-367-7288.

About the American Legion Department of South Dakota The American Legion was founded in 1919 by returning veterans from World War I. The American Legion was founded on four pillars: National Security, Children and Youth, Americanism, and Rehabilitation. Those pillars are as important today as they were in 1919. The American Legion is an organization of “veterans still serving America.” The Preamble to our Constitution states: to maintain law and order, to foster a 100 percent Americanism, to preserve the memories and incidents of our associations in the Great Wars, to promote peace and good will on earth, to safeguard and transmit to posterity the principles of justice, freedom, and democracy. The American Legion is the largest veterans organization in the world. Presently, 2.4 million veterans belong, and we are growing in membership.
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About Cimarron Label Cimarron Label is a national leader in innovative labeling solutions. They provide the products, technology, and expertise you expect with the customer service you deserve and understand that no two labeling projects are alike. Cimarron Label will tailor a labeling program to your individual needs—no matter the industry. Their commitment to research and development, attention to detail and regulatory requirements, and dedication to customer satisfaction is their driving force. They apply experience, technology, and creativity to each and every project.

About McDonald’s of Sioux Falls The first McDonald’s opened in 1961 in Sioux Falls. Today, the nine McDonald’s restaurants locally owned and operated in the area employ more than 450 people. McDonald’s USA, LLC, is the leading food service provider in the United States serving a variety of wholesome food made from quality ingredients to more than 26 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by local business men and women.

About Midwest Cash Systems Midwest Cash Systems has been in the automated teller machine business since 1999. They provide and service ATMs from the Black Hills to the Great Lakes, including all of South Dakota and the surrounding states.

About the Sertoma Butterfly House & Marine Cove The Sertoma Butterfly House & Marine Cove invites you to come explore, interact, and be inspired. Relax and heal with over 800 free-flying butterflies from around the world in a year-round tropical oasis. Experience hands-on learning with the Shark & Stingray Touch Pool and the Pacific Tide Pool. Discover coral reefs, marine fishes, and other fascinating ocean creatures in South Dakota’s only public saltwater aquarium. This unique destination is like nothing else in the region!

About SUBWAY® Today, the SUBWAY® brand is the world’s largest submarine sandwich chain with more than 37,000 locations around the world. We’ve become the leading choice for people seeking quick, nutritious meals that the whole family can enjoy. From the beginning, Fred has had a clear vision for the future of the SUBWAY® brand. As we continue to grow, we are guided by his passion for delighting customers by serving fresh, delicious, made-to-order sandwiches.

About the Denny Sanford PREMIER Center The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The grand opening concert will take place on October 3, 2014. For more information, go to www.dennysanfordpremiercenter.com.