News Sponsors Announced for Denny Sanford PREMIER Center

4/16/2014

The City of Sioux Falls and SMG have reached agreements with three companies to be official marketing partners of the new Denny Sanford PREMIER Center.

POET will become the exclusive marketing partner in the biorefining category. The agreement includes a significant presence of their brand in the form of permanent signage in the seating bowl. The sponsorship agreement is for ten years and has a total package value of more than $312,000.

Avera McKennan Hospital & University Health Center will become an official marketing partner in the health care category. The agreement includes significant presence of their brand via numerous electronic assets within the new arena, as well as on the exterior LED videoboard. The sponsorship agreement is for three years and has a total package value of $102,000.

Johnson, Heidepriem & Abdallah, L.L.P. will become an official marketing partner in the law firm category. The agreement includes a significant presence of their brand in the form of permanent signage in the main concourse. The sponsorship agreement is for seven years and has a total package value of $72,500.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

This announcement brings a total of 13 sponsors in three categories to be announced:

Title Sponsors

First PREMIER Bank/PREMIER Bankcard
Sanford Health

Signature Partners

Beal Distributing, Inc.
Dakota Beverage Company, Inc.
The Gas Stop Holiday
KELOLAND Television
Midcontinent Communications
PepsiCo Foodservice  

Marketing Partners
Avera McKennan Hospital & University Health Center
Johnson, Heidepriem & Abdallah, L.L.P.
McNally’s Irish Pub
Papa John’s Pizza
POET

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at 605-367-4102.

About POET
POET, one of the world’s largest ethanol producers, is a leader in biorefining through its efficient, vertically integrated approach to production. The 25-year-old company has a production capacity in excess of 1.6 billion gallons of ethanol and 9 billion pounds of high-protein animal feed annually from its network of 27 production facilities. POET also operates a pilot-scale cellulosic bio-ethanol plant, which uses corn cobs, leaves, husk, and some stalk as feedstock, and expects to commercialize the process in Emmetsburg, Iowa, through its joint venture with DSM. For more information, visit http://www.poet.com.

About Avera McKennan Hospital & University Health Center
Avera McKennan is a 545-bed tertiary hospital in Sioux Falls, with a network of primary and specialty care clinics, specialty heart and behavioral health hospitals, community hospitals, fitness and sports centers, retirement living, home medical equipment outlets, and more. Our ministry, our people, and our superior value distinguish Avera. Avera McKennan is part of Avera Health, a network that serves more than 300 locations and 100 communities in a five-state region. To learn more, visit AveraMcKennan.org.

About Johnson, Heidepriem & Abdallah, L.L.P.
Johnson, Heidepriem & Abdallah, L.L.P., in Sioux Falls, is recognized as South Dakota’s premier litigation firm. The firm is somewhat unique in that its attorneys focus almost exclusively in the area of litigation and post-litigation appeals work and have the experience, skills, and resources to handle litigation cases ranging from motor vehicle injuries, insurance claims, and complex commercial litigation, often involving multiple-party liability.

About the Denny Sanford PREMIER Center

The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center is scheduled to open this fall.