Midcontinent Communications Named First Signature Partner


The City of Sioux Falls has reached an agreement with Midcontinent Communications to be the first official Signature Partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena.

Midcontinent Communications’ Signature Partnership will provide incredible fan enhancements and is a unique platform to integrate their brand into all aspects of the property.

“These facilities will draw attendance from customers throughout Midcontinent’s footprint, and we are proud to support what will be a first-class attraction,” says Mark Powell, Vice President of Business Solutions at Midcontinent. “We feel it is important to give back to the communities that we serve, and our sponsorship at the Denny Sanford PREMIER Center is just another example of that support.”

Midcontinent will be the official provider of public Wi-Fi and business Internet, phone, and television services for the complex. The Signature Partner sponsorship agreement includes a significant presence of Midcontinent’s brand on the center-hung scoreboard, other signage throughout the Denny Sanford PREMIER Center, as well as at the Sioux Falls Arena and the grand ballroom of the Sioux Falls Convention Center (pending City Council approval). The sponsorship agreement is for ten years and has a total package value of $1.6 million.

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Sales & Marketing at (605) 367-4102.

About Midcontinent Communications

Midcontinent Communications is the leading provider of data, video and phone services, and cable advertising production in the Upper Midwest, serving over 300,000 customers throughout 335 communities in North Dakota, South Dakota, Minnesota, and Wisconsin. From the time we were founded in 1931, Midcontinent’s commitment to making the region a great place to live and work is reflected in the mission, values, products, and services we bring to every home and business we serve. For more information about Midcontinent, please visit the company’s website at www.midcocomm.com.

About the Denny Sanford PREMIER Center

The Denny Sanford PREMIER Center is a multipurpose, 12,000-seat facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats.