Sioux Falls has an unprecedented opportunity to welcome tens of thousands of Garth Brooks fans over the next two weekends as the iconic performer presents nine concerts in six days at Denny Sanford PREMIER Center.

Mayor Mike Huether asks all residents and business owners to be prepared for the arrival of the fans, 60-percent of whom will be coming from outside of Sioux Falls.

“Let’s welcome Garth, his wife Trisha Yearwood, his team and especially all of his fans who will be coming to our great city and contributing to our local economy,” the Mayor said today at a news conference at the PREMIER Center.

Huether asks businesses to use their marquees, electronic signs, or store fronts to welcome Garth, his crew and the fans, or post welcome signs in their business’ windows and doors. Mayor Huether also suggests using company web sitesw, social media, and wear welcome stickers on uniforms and work clothes to welcome visitors.

Teri Schmidt, Executive Director of the Sioux Falls Convention and Visitors Bureau likened the influx of visitors to past years when thousands of people have travelled to Sioux Falls from sporting tournaments.

“Sioux Falls has a great history of welcoming thousands of out-of-towners here for events,” Schmidt says. “Whether it’s a huge soccer or softball tournament, Garth Brooks, or next February’s huge National Pheasant Fest and Quail Classic, this is another chance for all of us to make Sioux Falls shine, to show off our city to these visitors who might decide to come back again for another concert, event, or a weekend getaway.”

The PREMIER Center is busy installing welcome signs throughout the exterior and interior of the building. That includes welcome messages backstage so the performers and crew feel welcomed.


Chris Semrau, Assistant General Manager of the PREMIER Center, reminds ticket holders to check their tickets to make sure they are coming to the correct show.

Then, arrive early and plan on using the free shuttle service that will run between the PREMIER Center and the W. H. Lyon Fairgrounds. The north parking lot along Madison Street will be the location of the pick-up and drop-offs before and after each concert.

Shuttles will start running at 4 p.m. on days with one show, and at 1 p.m. on days with two shows, and will run until after the evening concert ends.

Additionally, food trucks and shuttle service are available at the 8th & Railroad Center parking lot for both shows on the two Saturday concert days, Sept. 16 and 23. The Lunch Box food truck will operate at that location from noon to midnight Saturday. The Tasty Trolley runs from 5 p.m. to 10 p.m.; Swamp Daddy’s runs from 9:30 p.m. to 11:30 p.m.

Shuttle service will run at 1 p.m. to 3 p.m. from the parking lot there, as well as at approximately 5:30 p.m. to 7:30 p.m., and approximately 9:30 p.m. to 11:30 p.m. Shuttle capacity is about 14 people, so plan accordingly.

“Pre-Parties will be held starting at 4pm each weekend day, a chance for anyone to come out for some fun, music, food and beverage, whether you have a ticket to see Garth or not,” Semrau says. “For those who are coming to see Garth, this is a great opportunity to get out here early, get a good parking spot, and beat the rush.”

Tim Montana and The Shrednecks will be perform a free set at the Saturday, September 16, pre-party. The country rockers recently wrapped up a springtime run supporting their fellow bearded rock compatriots ZZ Top – with a few headlining gigs of their own along the way for good measure. Featured as one of Rolling Stone’s Best New Country Artist You Need To Know, the band spent most of the summer in the studio recording new material.