KELO TV Signs On as Signature Partner


The City of Sioux Falls has reached an agreement with KELOLAND TV to be an official Signature Partner sponsor for the new Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena. KELOLAND TV will be the exclusive marketing partner within the broadcast and digital media category.

“KELOLAND TV is pleased to join with other community leaders to support this exciting new venue,” said Jay Huizenga, Vice President and General Manager for KELOLAND TV. “We’ve built a legacy of leadership in our community, and this is yet another example of our commitment to growth and improving our area’s quality of life.”

The Signature Partner sponsorship agreement includes naming rights to the southeast entrance of the Denny Sanford PREMIER Center, which also incorporates the box office and four-story main lobby. KELOLAND TV will also have significant presence in the seating bowl via the center-hung scoreboard and permanent signage on the east partner wall, as well as on advertising rotations on the televisions throughout the events center. Additionally, KELOLAND TV intends to utilize the partnership to provide fans news updates during various events, including weather forecasts. The sponsorship agreement is for ten years and has a total package value of more than $800,000.

“We are so pleased to be able to announce KELOLAND TV as a Signature Partner sponsor,” stated Darrin Smith, Director of Community Development at the City of Sioux Falls. “KELOLAND TV has been a staple in this region for decades; it is a name that people here are very familiar and very comfortable with, and this name will now be a welcome greeting for patrons at the new events center.”

Sponsorships at the Denny Sanford PREMIER Center, Sioux Falls Convention Center, and Sioux Falls Arena will deliver quality exposure to hundreds of thousands of people annually and on a year-round basis. Sponsorship revenue, along with revenue from premium seating sales, will help fund operations in the three facilities.

For more information regarding sponsorship opportunities, please contact Ryan Querry with Legends Global Sales at (605) 367-4102.

KELOLAND TV is the leading media company in the region. It owns and operates television stations, websites, and mobile news applications. The station is one of the highest rated CBS affiliates in the nation and serves portions of South Dakota, Iowa, Minnesota, and Nebraska. KELOLAND News has earned numerous state, regional, and national awards for excellence. The station is the only television station in South Dakota to be honored with a National Emmy Award for public service. is the region’s most visited local website. KELOLAND TV also programs a MyNetworkTV affiliate through its second digital channel. My UTV is found on channel 10 on most cable systems. KELOLAND WeatherNow is the area’s only all-local weather channel and is featured on nearly all cable systems in the region.

KELOLAND TV is a Media General station (NYSE: MEG).

About the Denny Sanford PREMIER Center
The Denny Sanford PREMIER Center is a multipurpose facility that will host many different types of events including hockey, indoor football, basketball, rodeos, concerts, and so much more. The facility features three clubs and offers premium seating including private suites, loge boxes, and club seats. The Denny Sanford PREMIER Center is scheduled to open in the fall of 2014.