Guitar Wall highlights headlining artists, breast cancer awareness


The Denny Sanford PREMIER Center/SMG has joined the fight against breast cancer. The facility has partnered with the Edith Sanford Breast Foundation to develop the Edith Sanford Firefly Guitars display, which features custom-designed guitars signed by performers who have headlined at the venue.


Located next to the main lobby of the Denny Sanford PREMIER Center, the Edith Sanford Firefly Guitars wall includes 11 pink ribbon guitars autographed by major recording artists, including Luke Bryan, Kenny Chesney, the Eagles, Ed Sheeran and Def Leppard, among others. In addition to generating awareness of breast cancer, the guitars will be used to assist in fundraising efforts for the Edith Sanford Breast Foundation.


“It’s a unique privilege to be able to present these guitars to artists, explain why the mission of the foundation is so important to us and hear stories about how breast cancer has affected their lives,” said Chris Semrau, assistant general manager of the Denny Sanford PREMIER Center.


The Edith Sanford Firefly Guitars design is the creative endeavor of Kory Van Sickle, founder and front man for Kory and the Fireflies, a Sioux Falls-based band that has shared the stage with countless national acts. The instruments resemble the pink ribbon synonymous with breast cancer awareness.


The Edith Sanford Breast Foundation works to fund the genomic research aimed at improving breast cancer prevention, treatment and survivorship. The Edith Sanford Breast Foundation was established in 2011 when philanthropist T. Denny Sanford gave $100 million to Sanford Health in his mother’s name. Edith died of breast cancer when Mr. Sanford was 4 years old. All money raised by the Edith Sanford Breast Foundation is applied to personalized genomics research in hopes of expediting the discovery of a cure.


“We commend the Denny Sanford PREMIER Center and Kory Van Sickle for their inspiring endorsement of breast cancer awareness and research,” said Micah Aberson, president of the Sanford Health Foundation. “Support of the Edith Sanford Breast Foundation allows us to move discoveries more quickly from the research lab to patient care.”


The Denny Sanford PREMIER Center plans to have future acts sign additional guitars for the display.