Biggest Names in Rodeo Coming for Sioux Falls PREMIER Rodeo at Denny Sanford PREMIER Center


Some of the biggest rodeo stars in the world will be at Denny Sanford PREMIER Center in Sioux Falls next weekend, September 29-30, for the Sioux Falls PREMIER Rodeo.

The rodeo will be the final chance for competitors to qualify for the Super Bowl of the rodeo world, the Wrangler National Finals Rodeo (WNFR) later this year in Las Vegas.

Sioux Falls PREMIER Rodeo is sponsored by First PREMIER Bank / PREMIER Bankcard to help bring new, exciting, and popular entertainment to the Sioux Falls area.

Part of the “Wrangler Champions Challenge,” presented by Justin Boots, and produced by Sutton Rodeo of South Dakota, the event features a $256,000 purse, with $128,000 in prize money given away each night.

Sioux Falls PREMIER Rodeo showcases the sport’s superstars in a made-for-TV format that pits top contestants in each Professional Rodeo Cowboys Association (PRCA) event against the best rodeo stock in the world, in a unique $896,000 team competition, with $10,000 in prize money going to the winners at each event.

Competing at this year’s event will be the man who could be the greatest cowboy who ever lived, Trevor Brazile. Brazile holds the record— by a large margin— for the most total world championships won at 23 titles, breaking the record of nine titles won by Ty Murray. Brazile also holds the record for the most All-Around Cowboy World Champion tiles at 13. In 2010, Brazile won his eighth all-around title, surpassing Murray's seven titles.

Every world champion from last year’s national finals will compete in Sioux Falls, including three-time WNFR champion bareback rider Tim O’Connell; Zeke Thurston, saddle bronc champion and son of six-time WNFR qualifier Skeeter Thurston; Lisa Lockhart, ten-time NFR qualifying barrel racer; three-time PRCA world champion bull rider Sage Kimzey; and others. 

Aurora, South Dakota native Junior Diaz will also be competing, aiming for his first National Finals Rodeo appearance.

Money earned at Wrangler Champions Challenge events count towards the PRCA world standings in all seven events: bareback, steer wrestling, team roping, saddle bronc, tie-down roping, barrel racing, and bull riding.

The Wrangler Champions Challenge Series is billed by the PRCA as a mini-NFR performance and is telecast to 61 million households by CBS Sports Network and live streamed on the Wrangler Network online.

Other top rodeo personnel performing include Barrelman Keith Isley, 12-time Clown of the Year, Comedy Act, and Coors Man in the Can; and Specialty Act Loop Rawlins, five-time award-winning Wild West Show performer and finalist on America’s Got Talent.

Tickets are $18, $29, $43, and $52 and are available at the KELOLAND Box Office,, or charge-by-phone at 800-745-3000.